Come say hello.
Our Location On the corner of 18th and Mission!
2200 Mission St
San Francisco, CA 94110
b/t 18th St & 19th St in Mission District
Parking is available in underground garage on 18th St. heading west towards Valencia St.
We are open:
Mon 8:00 am - 8:00 pm
Tue 8:00 am - 8:00 pm
Wed 8:00 am - 8:00 pm
Thu 8:00 am - 8:00 pm
Fri 8:00 am - 8:00 pm
Sat 8:00 am - 8:00 pm
Sun 9:00 am - 8:00 pm
The Duc Loi Family
Duc Loi Supermarket
Family-run market supplies a broad range of traditional Asian grocery items & Vietnamese deli fare.
Mission Banh Mi
A Vietnamese deli tucked into the corner of the Duc Loi Supermarket. All Banh Mi sandwiches are $5. The most popular item that often gets sold out is the lemongrass pork.
Linea Cafe, our neighbor
Linea Caffe is an espresso bar and coffee roasting company launched by Andrew Barnett (founder of Ecco Caffe and Judge at the World Barista Championship and Cup of Excellence Awards) and Anthony Myint (Mission Chinese, Mission Bowling Club, Mission Street Food).
The Duc Loi Story
"Duc Loi" means 'ethical earnings' in Vietnamese, and it expresses the way that owners Howard and Amanda Ngo approach their business.
Howard and Amanda grew up together in the small town of Vinh Chau, at the southern tip of Vietnam. In 1979, they boarded a small boat with 400 other Vietnamese refugees, packed together sitting back-to-back, for six days with no food and no idea where they would land. Although the boat nearly capsized, they eventually landed on an Indonesian island, where they were accepted as refugees. After months of waiting, Amanda and her family were sponsored by an American in San Francisco, while Howard was sponsored in Way Cross, Georgia; he worked for a year to raise the money for a $97 bus ticket to reunite him with Amanda in San Francisco.
In 1987, Howard and Amanda opened the first Duc Loi market down the block from its current location. It was only 600 square feet, but after ten years, they bought a property on the corner of 18th and Mission, where they expanded to 4,000 square feet. After another 7 years of hard work, Howard and Amanda began a large scale renovation to the market, which was completed in 2009.
Customers began asking about organic fruit and vegetables, so Howard and Amanda started to offer a wider range of organic produce and then increased the organic and sustainable options in the meat counter. Over the last few years, they have added more and more gourmet items, including fresh-baked bread. The deli counter now serves Amanda’s Vietnamese sandwiches, which she learned to make as a girl in Vietnam. She also serves a free Thanksgiving dinner for the neighborhood every year, including her famous apple cake.
Duc Loi is actually the third generation of 'Duc' or 'ethical' businesses in the family; Howard’s father ran a hardware store called Duc Vinh (ethical pride) and his grandfather owned a pharmacy called Duc Tho (ethical longevity). For Howard and Amanda, Duc Loi Supermarket is the culmination of more than 25 years of hard work. They believe in fair prices, serving their community, and growing with the neighborhood. They welcome you to their store and hope that you will let them know if there is anything you would like to see added to the shelves.
Thank you for shopping at "Duc Loi"!
Duc Loi has been the home of Mission Street Food's Mission Burger and has been featured in the San Francisco Chronicle, East Bay Express, VICE, and the book Where Chefs Eat: A Guide to Chef's Favorite Restaurants.